Paid Social Campaigns
Put a clear offer in front of a relevant audience.
Facebook and Instagram campaign support, from the initial plan and creative to monitoring, review and optimization.
The offer and the destination deserve attention first.
A campaign needs a clear message, suitable creative and somewhere useful for the visitor to go. It also needs a plan for the inquiries it generates.
We review those elements with you before setting up the agreed activity. Campaign objectives, audiences and budgets are documented so the work has a clear starting point.
What the campaign work can include.
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Campaign planning
Define the objective, audience, offer and intended action.
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Creative development
Prepare the agreed copy, images and video assets for review.
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Setup and launch
Configure the campaign and lead journey within the approved account and budget arrangements.
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Monitoring and testing
Review performance and make appropriate adjustments to creative, targeting and campaign settings within the agreed authority.
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Reporting
Explain the available results, the changes made and the next decisions required.
Service fees and advertising spend are separate.
Your proposal identifies the management and creative scope. The advertising budget is agreed separately and is paid to the advertising platform under the agreed account arrangements.
Material budget increases require your approval. Landing-page development, additional creative and third-party costs are identified separately if they are outside the scope.
Every inquiry needs an owner.
Before launch, we agree where inquiries go and who will follow up. Your feedback on relevance helps us understand campaign quality alongside the platform’s reported results.
The review may include spend, reach, clicks, inquiries and cost per inquiry. Qualified opportunities and sales require additional client feedback and appropriate tracking. No specific lead volume, conversion rate or return on advertising spend is guaranteed.
Questions about paid social
What budget do we need?
The objective, audience, market and creative requirements inform the recommendation. We will discuss a suitable starting budget as part of scoping.
Do you guarantee results?
No. We define the work, review the available evidence and refine the campaign. Results are influenced by the offer, audience, competition, platform conditions and follow-up.
Can you use our existing advertising account?
Account access and ownership are reviewed during setup. We use the permissions and arrangements appropriate to the platform and engagement.
Can a campaign work without a new website?
A suitable existing page or approved lead form may support the objective. We assess the proposed destination and the inquiry process before launch.
What are you asking people to do?
Tell us about the offer, the audience and the action you would like the campaign to support.